Marketing Plan For A Business Party Essay - 1393 Words

Definition of marketing- it is the action of business in which the influencing voluntary exchange by one business party to another party as a customer and they have a process for creating, communicating to promote the product by advertisement like social, television, radio etc. The four p’s in market Product Price Place Promotion Product- A product is seen as an item which satisfies the consumer demands. It is a tangible good or an intangible service. Tangible products are those that have an independent physical existence. Price- It is the money pay by the customer for buying any product for fulfil their wants and needs. When setting a price, the marketer must beware of the customer perceived value for the product. Place- This includes the location of your business, shop front, distributors, logistics and the potential use of the internet to sell products directly to consumers. Promotion- it is the fourth p of the marketing mix. It refer to the promotion of their product by difference ways like social, television, radio etc. Market research The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business s target market, the industry as a whole, and the particular competitors you face.(entrepreneur, n.d.) 1. FeedbackShow MoreRelatedThe Importance of Marketing Plan in Telecommunications Industry1406 Words   |  6 Pageschanges in the technology. New technologies are introduced day-to-day so as to win the competitive advantage. Local and long distance telephone services, fibre optics, satellite, Internet and wireless communications are few of many technology related business sectors which are continuing to advance rapidly; result to quickly customer preferences. In case of Pivotech Company LTD, the technology applied is GSM and CDMA operations applied on mobile phones. They save clients such as tiGO to provide serviceRead MoreP3: Selected Organisations Usesmarket Research to Contribute to the Development of Its Marketing Plans640 Words   |  3 PagesP3: Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans. My selected organisation is Thorpe Park; I am going to talk about the organisation uses types of market research they do to contribute to its development plans. Market research is broken down into four categories as they contribute into development plans. The four departments are: †¢ Primary research †¢ Secondary research †¢ Qualitative research †¢ Quantitative research Read MoreNetflixs Approach to Marketing Essay1143 Words   |  5 Pagesto the process of exchange between Netflix and their customers, as well as Netflix’s approach to relationship marketing and how this marketing technique has helped Netflix leave their competitors in the dust when it comes to customer satisfaction. From its inception, Netflix has become a business based on superior customer service and has subscribed its business to the market marketing management philosophy. The main purpose behind Hasting’s idea of a better way to rent and enjoy movies was howRead MoreEvent Planning Business Plan Essay1399 Words   |  6 PagesBusiness Plan Executive Summary Extravaganza is a full service company that provides complete party planning services for weddings, bridal shower, baby showers, Sweet 16 and anniversaries. Our staff is experienced and dedicated professionals with many years of party planning experience. Extravaganza listens to the customers’ needs and works with them to create the event of their dreams. We want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offerRead MoreEvent Planning Business Plan1415 Words   |  6 PagesBusiness Plan Executive Summary Extravaganza is a full service company that provides complete party planning services for weddings, bridal shower, baby showers, Sweet 16 and anniversaries. Our staff is experienced and dedicated professionals with many years of party planning experience. Extravaganza listens to the customers’ needs and works with them to create the event of their dreams. We want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offerRead MoreBusiness Pl Mr. Fit Life1457 Words   |  6 PagesBusiness Plan: Mr. Fit Life The business world as grown intensely competitive and increasing diverse in the options provided to consumers. As an entrepreneur seek to embark on a new endeavor, it is exceedingly important to have a business plan in place. A well written business plan can serve many purposes; guidance for the entrepreneur by establishing a plan of action for the big picture as well as day-to-day operations, insight into the market and how to capture the right consumer mix through targetedRead MoreKudler Fine Foods: Sustaining a Competitive Advantage Essay1163 Words   |  5 PagesEnclosed in this term paper is the significance of marketing research pertaining to the expansion of Kudler Fine Foods marketing line of attack and identification of the regions in which Kudler calls for additional market research is necessary. In addition, a comprehensive analysis concerning the value of competitive intelligence and breakdown with relation to the improvement of Kudler Fine Foods marketing strategy and tactics is scrutinized. Marketing Research Market research is an essential functionRead MoreMarketing Flyer Plan Essay1314 Words   |  6 PagesXYZ Construction, Inc. XYZ Construction Marketing, Inc. Marketing Plan Pamela Bryant Northcentral Univesity Abstract This marketing plan will develop the expansion of the XYZ Construction, Inc. from the state and federal supported construction industry to the private and residential construction industry. The growth of the company as well as the future goals are to be developed through a marketing plan that will a strategy to enter a market that has not been explored previously. The nextRead MoreUse the Virtual Organization Link on the Student Website to Access Additional Company Information on Kudler Fine Foods.1334 Words   |  6 PagesKudler Food’s Marketing Strategy Kudler Fine Foods is an upscale food store specializing in the very best imported and domestic fare. They currently have three locations in the San Diego area: La Jolla, Encinitas, and Del Mar. Each store is located in a high profile area with stores up to 8,000 square feet. Kudler at each location carries bakery and pastry products, fresh produce, fresh meat amp; seafood, condiments and packaged foods, and cheese and specialty dairy products. Kudler’s missionRead MoreMy Experience At Nulook Bounce N Party1063 Words   |  5 PagesBounce-n-Party is a family-owned business located in Winterville, NC, Elizabeth City, NC, and Rocky Mount, NC. The facility in Winterville, NC is nearby stores and many residential homes. Established in the year 2013, Nulook Bounce-n-Party has a mission, which is to provide wholesome fun and entertainment for infants, toddlers and children 0-12 years old. Various inflatables such as moonwalks and bouncers, also known as bounce houses and or jumpers are some items offered by Nulook Bounce-n-Party. They

The Vulnerability of Man Essay - 1627 Words

The Vulnerability of Man nbsp;nbsp;nbsp;nbsp;nbsp;Nature dwarfs us. The jungle absorbs us. Struggling to survive in the middle of an enticing jungle, one truly challenges his own restraints to the temptation of the jungle – of the horror of an abyss which lies so closely beneath us. All of our days and ways are a fragile structure balanced agitatedly atop the hungry jaws of nature that will effortless devour us. A happy life is a daily amnesty from this knowledge. Joseph Conrad’s Heart of Darkness and Francis Ford Coppola’s Apocalypse Now share a common theme where the feeble human cannot restrain the domination of the jungle. Those who live in a fool’s paradise will die in a fool’s paradise, and those who discover the horrors of†¦show more content†¦Man is powerless to the forces of nature. This opening scene provides the perfect foreshadowing for the rest of the novel. A man has no control over the strengths of nature. If the wind doesn’t blow, the boat ca nnot sail and the men are marooned. The only control that a man possesses is his self-restraint – his ability to contain himself from the temptations of the jungle. Marlow, like Willard deals with the compelling pull of the jungle. Heart of Darkness takes place in Africa, along the Congo River. It is Marlow’s first time traveling into a country so dissimilar, primitive, and uncivilized from his own. Yet, he is drawn into the corruption and despair in the heart of human existence. Marlow’s growing enthusiasm and admiralty towards Captain Kurtz leaves Marlow analyzing the reason of Captain Kurtz’s fall into insanity. nbsp;nbsp;nbsp;nbsp;nbsp;In Apocalypse Now, as they travel along the river in Vietnam to Cambodia to meet Colonel Kurtz, Chef insists on venturing into the forests to search for mangos. The cinematographer places Chef and Willard as human specks at the foot of towering trees. They struggle as they cross over each of the tree’s colossal roots. Chef and Willard are conquered by nature at this point. Nature is too immense. The wilderness surrounds them. Chef and Willard are inept in the starving forest that is waiting to feed upon its next prey by producing another Kurtz. It isShow MoreRelatedReview Of Okin s Vulnerability By Marriage1264 Words   |  6 PagesWithin Okin’s â€Å"Vulnerability by Marriage† article her thesis is similar to Beauvoir’s idea in previous readings that the oppression of women in contemporary liberal societies is primarily continued by the gendered division of labor (GDL) in a family, for the most part the fact that women are assig ned responsibility within the home and are not paid. Also, Okin believes that women’s oppression is caused by feminine gender socialization but she also adds that she believes that a major contribution toRead MoreA Small, Good Thing By Raymond Carver1426 Words   |  6 Pagesconcepts in this short story are vulnerability, communication, and angels. Vulnerability is a major concept incorporated into the short story. In the beginning of the story, Scotty shows vulnerability when he is hit by the car and experiences a random act of violence. The man who hit him was responsible for the violence against a helpless child, but did not stop to see if Scotty was injured, which was an abuse of his vulnerability. Another instance when one’s vulnerability was abused was seen when AnnRead MoreCharacter Analysis Of Joy Hulga915 Words   |  4 PagesJoy-Hulga was a woman of grace and elegance turned boisterous and clunky. Once known as Joy, a leading lady, until she felt the urgency to change her name. As she had down in order to better fit oneself. The reader finds Joy-Hulga in stances of vulnerability, victimism, and the act of living within two worlds.    Joy-Hulga is a thirty-two-year-old with a doctoral degree in Philosophy. She enjoys heavy reading and writing. Her mother, Mrs. Hopewell, thinks Hulga doesnt have a grain of sense (OConnorRead MoreThe And Emergency Medical Situations779 Words   |  4 Pagesand emergency medical situations 3. Threats – threats are identified as man-made because of their human intent element. Norman identifies the five threat groups as (2010,p.115): 1) Terrorists- Classes I, II, III, IV, V. 2) Economic Criminals – Transnational Criminal Organizations, Organized Crime, Sophisticated Economic Criminals, Unsophisticated economic Criminals Street Criminals. 3) Nonterrorist Violent Criminals – Workplace Violence Threat actors, Angry Visitors, Sexual Criminals, Mugging/Read MoreRrimic Technology Research Paper813 Words   |  4 Pagesaccount number data is being transmitted through an NFC channel. 5.1 Mobile Device Vulnerabilities Key risks could include Malware, Malicious applications, SMS vulnerabilities. Hardware and operating system vulnerabilities. The vulnerabilities may include Man-In-Middle attacks or Replay attacks or Impersonation due to design flaws or use of weak cryptographic algorithms. 5.2 Mobile Cellular Network Vulnerabilities It can be damaged by paging attacks on the border of operator’s network. The linkRead MoreEssay on Is 305 Week 3 Lab795 Words   |  4 Pages How to Identify Threats amp; Vulnerabilities in an IT Infrastructure Using ZeNmap GUI (Nmap) amp; Nessus Reports Learning Objectives and Outcomes Upon completing this lab, students will be able to: 1. Understand how risk from threats and software vulnerabilities impacts the seven domains of a typical IT infrastructure 2 Review a ZeNmap GUI (Nmap) network discovery and Nessus vulnerability assessment scan report (hardcopy or softcopy) 3. Identify hostsRead MoreWireless Security And Vulnerability In The Wireless Network1190 Words   |  5 Pages Vulnerability in the Wireless Network Rafael Reccy Seminole State College Abstract Wi-Fi can be found anywhere in this day in age, you can walk into almost any establishment and you’ll be sure to find their Wi-Fi, accessible from anywhere within their spaces. Each data packet being transmitted through the air, whether containing private, sensitive or insensitive information, is available for an attacker to capture. To fight against this, there have been some standards that have come out throughRead MoreIdentifying Potential Risk, Response, and Recovery Essay703 Words   |  3 Pagespotential threats and vulnerabilities that leave a system open to malicious attack, anytime you have a computer network that connects to the internet there is a potential for malicious attack so it is important that you know the vulnerabilities of a system to protect it from potential threats and malicious attacks. â€Å"A vulnerability is any weakness in a system that makes it possible for a threat to cause harm.† (Kim Solomon, 2012, p. 96). There are several common vulnerabilities that exist withinRead MoreNetwork Security Measures Essay1134 Words   |  5 PagesIdentify Security Measures Which Address These Threats and Vulnerabilities Any network is vulnerable at its weakest point and perpetrators will try to get in any way that they can. Some just to see if they can and others for manipulated personal gain. Security measures, policy and procedures are written and tailored to meet the specific needs of an organization. Security tools are installed on networks to keep out cyber criminals. Vulnerability is a weakness in a security system. A threat is a setRead MoreInformation Security, Minor Assignment1575 Words   |  7 PagesSummary Computer security is the security applied to the computers and their networks including the internet. Physical security and information security are the two types of computer securities which prevent theft of equipment and data. (Man, 2015). Security vulnerabilities can be defined as an unintended flaw in the system that leaves opportunity for unauthorized access of malicious software such as viruses, Trojans, worms and other malwares. It can result from bugs in software and weak passwords. These

How is Lady Macbeth presented as a disturbed character in Machbeth free essay sample

â€Å"How is Lady Macbeth presented as a disturbed character?† In the Shakespeare play Macbeth, his wife Lady Macbeth is presented in many ways, mainly a controlling, cold, crazy lady. Here are a few examples of her peculiar behaviour and why she may have behaved this way: Lady Macbeth could be presented as a disturbed character quite early on in the book. In Act One, Scene 5 when she has received the letter from Macbeth she immediately starts to plan and take matters into her own hands. She knows immediately that the only way for her to achieve her goal of being queen is to kill Duncan. Lady Macbeth then says something quite witchy, she invites evil spirits to enter her. â€Å"Come you spirits that tend on mortal thoughts, unsex me here; and fill me from the crown to the toe top-full of direst cruelty†. This comment shows that Lady Macbeth wants to dedicate herself entirely to her evil ambition. We will write a custom essay sample on How is Lady Macbeth presented as a disturbed character in Machbeth? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Lady Macbeth is willing and determined to steel herself and make herself into an evil, cold person. She knows that the murder will need evil power within her, which is not naturally in her. Lady Macbeth is ready to go to extreme lengths just to make sure her plan works and gets what she wants, and will get rid of anyone who is in her way. In Act One, Scene 7 Lady Macbeth is portrayed more disturbed than you could ever imagine when she talks about sacrificing her child! â€Å"I have given suck; and know how tender tis’ to love the babe that milks me – I would, while it was smiling in my face, have plucked my nipple from his boneless gums , and have dashed the brans out, had I so sworn as you have done to this.† Lady Macbeth shows a very cold, callous side her as she creates such a violent, inhumane image here; all so Macbeth stops doubting and still goes along with her plan. Even if she was scared that Macbeth wouldn’t follow through with her plan, did she really have to go to an extreme measure like that? Not a pretty picture, and certainly not the product of a stable mind. The manner in which it was said was so casual; Lady Macbeth really defines emotionless in this scene. In Act 5, Scene 1, Lady Macbeth starts sleepwalking, she gets scared and seems to believe that blood is all over her hands, metaphorically. â€Å"Out, damned spot! Out, I say! What, will these hands, ne’er be clean?†. Lady Macbeth seems to think her evil-doing has come to haunt her and punish her, and even thinks that the blood from the killing of Duncan. This here suggests that Lady Macbeth is disturbed from what she did, and is rather guilty as she is still picturing blood on her hands. â€Å"Out damned spot† could be suggesting that the blood is refusing to come off of her hands; ‘damned† is a swear word, which is showing her strong feelings, and how bad she wants the blood to come off so the feeling of guilt goes away. Lady Macbeth loses touch of controlling her husband, and the bond/connection she had with him. She notices she does not have the power of controlling him anymore or being able to lure him into what she wants to do and tries to do everything she can to have him back. For example during the sleepwalking scene, she’s talking to Macbeth (in her dream) and says to him repeatedly â€Å"Come, come, come, come, give me your hand To bed, to bed, to bed.†, she seems obsessed with talking to him – and her way of doing that is taking him to the intimacy of the marital bed. She uses repetition suggests sensual seduction, obsession or maybe even desperation. This shows how needy Lady Macbeth is and how she is losing her sense of masculinity, which she used to have the bond she had with her husband, and the way she thinks she can get those things back or at least try is by luring him to bed. Lady Macbeth always instinctively saw herself as part of a couple. Macbeth has gradually broken away from her, leaving her totally isolated in her chamber. She desperately wants their former closeness. Lastly, she feels suddenly alone and scared by Macbeths words and actions. In Act 2 Scene, their relationship has changed in an odd way. Macbeth has become more like his wife. He’s much more stern and dominant now. For example: â€Å"Ere we will eat our meal in fear and sleep, in the affliction of these terrible dreams†. Macbeth also tends to be quite patronising towards her, â€Å"So I shall, love.†, here Macbeth is talking to her like a child, which is odd as he used to call her his ‘partner of greatness†. Macbeth may have been directing some of his angry words at her. His fury and menace really frightens her as well as surprises, especially as earlier in the play she thought he was too afraid to kill the king in the first place. A lot has changed, including the way he sees her which scares her as well as saddens her. In conclusion, I think that Lady Macbeth has been presented as a disturbed character due to the fact of her trying to reach her goal, which is to be queen. She is a very strong character, for better or for worse, and is the one to both manipulate Macbeth and console him. During the process of that she has had to go through extreme measures which have ended negatively, one of those being losing her connection with her husband, endless guilt and of course – madness, which eventually leads her to killing herself.

Richard II Essays - House Of Plantagenet, Knights Of The Garter

Richard II Richard became king at the age of ten, taking over for his father, Edward the Black Prince, Edward III's oldest son, who predeceased his father. This elevation gave the boy authority over all nobles, including his uncles. Once crowned, Richard's right to rule and to have his commands obeyed was supported by the order of God, since it was believed that the king's power was issued directly from God. The king served as the representative of God on Earth, and to resist the will of the king was to onset oneself against the order of the universe and the will of God. Therefore, the king ruled by divine right, and it was this belief that served as Richard's primary weapon. Richard is a king and not simply a man and this play is about the claim of a king. Most of Richard's actions have to do with the act of kingly power or the failure to act. Richard is not just; the matter of Gloucester's death proves just that. As long as Richard is king he is just the landlord of England. Richard is unjust towards Gaunt and replies with rage and threat "A lunatic lean-witted fool." His coldness at the passing of a great man is shocking but with his next lines he moves from the insensitive to the illegal. When he seizes Gaunt's possessions he breaks the law and deprives Bolingbroke of his inheritance he strikes at the foundations of his own power but still believes that he is right in everything that he does. If Bolingbroke, Duke of Hereford and the son of the Duke of Lancaster, does not inherit his father's lands and titles, Richard is challenging the same rule that gave him the right to govern England, by inheritance from his father the Black Prince and his grandfather Edward III. When King Richard lands on the coast of Wales, he is aware of the existence of the rebellion but convinced that the nature of the kingship will protect him. Not all the water in the rough rude sea Can wash the balm from an anointed king... For every man that Bolingbroke hath pressed To lift shrewd steel against our golden crown, God for his Richard hath in heavenly pay A glorious angel... Richard's elaborate comparison here of the king to the sun, leads into his belief of divine right. Many qualities of this quotation reflect the character of Richard; he sees himself as the glorious fire, which is parallel to the traditional image of the King as the sun. When Richard actually removes the crown, he does so with a poetic flair that intimates that he, a divinely ordained king, will always possess a majesty that Bolingbroke, forever a usurper, can only dream of: With mine own tears I wash away my balm, With mine own hands I give away my crown... The implication is that only a lawful king can follow this ceremony, and Bolingbroke will never have such status, he will forever be smaller then Richard, who concludes his performance with a line of forgiveness. Though I did wish him dead, I hate the murderer... Henry banishes the knight from his presence and decides on a voyage to the Holy Land to compensate his guilt. For he has killed a king, the Lord's ordained, and it is a crime that will cast a dark shadow over England for a long time to come. I believe that Shakespeare was writing this play with the belief in divine right. Shakespeare is writing this play for the Queen's pleasure and his views cannot be so drastic or he could be beheaded. There are many references to God in relation to Richard and divine right. When Richard gives up his crown he also loses his identity, we should hate Richard for being a weak ruler and love Bolingbroke for being strong and able to take a stand on the many issues Richard could not, but the reverse happens at the end of this play.

Naked Egg Drop Lab Report Essays

Naked Egg Drop Lab Report Essays Naked Egg Drop Lab Report Paper Naked Egg Drop Lab Report Paper Things we learned that was relevant to the lab were what Potential Energy and Kinetic Energy was. Potential Energy is stored energy due to objects relative position, while Kinetic energy was energy of motion; amount of energy depends on objects mass and velocity. The lab with the roller coaster showed examples of when the coaster was at the highest point that it had more Gravitational Potential energy and that by the time it reached the bottom or the lowest point of the hill it had the most amount of Kinetic Energy. The goal of the lab was to make a contraption that if an egg was dropped from about 18 Ft it wouldnt break or even crack. We tried to absorb the force of the egg so that it wouldnt hot the ground with too much energy. The contraption had a net made of yarn to catch the egg and not have it bounce too much; it was slanted slightly so the egg could roll down into a soft pile of cotton that lined the bottom of the box. The purpose of the lab was to make a contraption that would prevent an egg from breaking if dropped from about 18 feet high. The egg was to land at the highest point of the net and roll gently down into the cotton lining at the bottom of the box. Materials: * Box 22 x 45 x 29 * Net (yarn) * Cotton Balls * Large Paperclips The data does make sense. If someones data was off the way it could affect our results was it could slight miscalculations or false information. Ways we deal with this data is we do at least 2 trials and average up the data to ensure that the data would be a bit more accurate. The way the results relate to the purpose statement is it helped determine the exact height of the drop, how much kinetic energy and gravitational potential energy the egg has at a given point, and how much force and impact the egg lands with. For example I could calculate the height of the drop, too make sure the calculations are accurate, using the d=vi t+1/2 tat; I calculated that the drop should be around 6. 71 meters or about 18 Ft, which is pretty close to the actually height . Errors that could have occurred were miscalculation, incorrect information, wrong time, wrong measurement, etc. We had several timers to make sure we had the timing as accurate as possible and we compared are data to make sure we got the same data. The goal of this lab was to make a contraption that would stop the egg from breaking when dropped from about 18 Ft and to find out how much potential and kinetic energy the egg has at a given time.

The Writing Process Is a Numbers Game

The Writing Process Is a Numbers Game The Writing Process Is a Numbers Game The Writing Process Is a Numbers Game By Guest Author You would think that it would be a words game, but it’s not. It’s all about numbers. We’ve all seen different definitions of the writing process. One thing they all have in common, though, is that they begin with ideas and end with words on paper (or screen). While the normal stages: prewriting, writing, revising, editing, and publishing are important and should be followed, there is one topic that is generally not discussed. Numbers. Michelangelo said, â€Å"every block of stone has a statue inside it and it is the task of the sculptor to discover it.† Take a moment to focus on that image. Writing is the same process, with one caveat. As the writer, you must first create the block of stone. Only then will you be able to see the statue waiting to be released. How does one create the block of stone? Well, at the risk of sounding glib, just write. A successful piece of writing requires two ingredients: time and words. That may sound trivial, but it is more important than it seems. Editing and revising are the most important steps of the process. Sure, drafting is what everyone thinks about, but the magic of the process happens during the editing and revising. I wrote an as of yet unpublished novel. My most current draft clocks in around 50,000 words (the lowest word count for a work of prose to be classified a novel). I’ve been working on it for over two years, using it to earn an MFA in creative writing. To reach the 50,000 words of my draft I wrote, over the course of two years, over 200,000. When I shared this information with my advisor, she responded: â€Å"Yeah, that’s about right.† If you are bogged down with a writing project, creative or academic, there is only one way to advance the project. Write words, lots of them. And then go back. This article is clocking in around 500 words. To write it, this being my final draft, I have written around 1000. Words and time. Those are the two secret ingredients everyone is searching for. It’s the key to winning the numbers game. Words and time. What are you waiting for? C. Acevedo is a freelance writer and content producer. You can read more from him or hire his services on CLAcevedo.com. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Definitely use "the" or "a"How to spell "in lieu of"Letter Writing 101

Essay Example | Topics and Well Written Essays - 2000 words - 10

Essay Example These packages can be modified to play a particular accounting functionality such as payroll processing. Because of the modification specializes the software to one particular function, using such an application package becomes highly manageable and easy to use. As such as, most organizations prefer the highly manageable and user friendly database packages which are gradually outgrowing the use of accounting packages (Siegel & Shim, 2000: pp305-307). Both the accounting and database packages make the work of an accountant quite easy and smooth. It has even been cited that such application packages can be used by a person who is not an accountant. In a way, this aspect of the application packages being able to be used by non-accountants threatens the tenure of the accountant and reduces him/her to any other employee. Initially, before these packages gained usage, the accountant was respected for the work done but now with the applications in the market, worse still the fact that can b e used by anyone with little or no accounting knowledge, has underscored the importance and services of accountants. This fact also threatens the accuracy of accounting records because if an accountant notices an error he will be able to rectify it. This paper seeks to highlight how the ready availability of database packages has rendered the accounting package obsolete and diminished the role of the accountant. As intimated earlier, Accounting package or software is basically application software which is able to record, process and account transactions within any accounting scenario such as receivable accounts, payable accounts or even payroll. Accounting software characteristically made up of various modules. These modules are basically a section of software which handles a particular function in accounting. The most common modules include but are not limited to: 5 Debt Collection— Sometimes

Final plan Essay Example | Topics and Well Written Essays - 1000 words

Final plan - Essay Example Thus the above condition does reflect that the product is quite new to the target population of around 690,850 people in Guatemala. This population is held to largely consist of the elite households in the region that lone account for around 50 percent of the total wealth. Thus from the above data it is quite evident that the target population which is comprised by around 10 percent of the total population of Guatemala has the potential to invest in large amounts for acquiring the product. This calls for rendering a large promotional and advertising campaign to help relate the product effectively with the people falling in the target population. The product being in the introductory stage calls for effective advertising and promotional activities. Advertising and promotional activities thereby are required to get large scale support of considerable investments and must endeavor to project the salient benefits attached to the product. In regards to choosing the media for advertising the product in the region it is understood that the media like radio and television would help support the largest part of the advertising activities (Bryson, 303). The majority of the population in Guatemala has access to radio and television for which such media can be effectively considered for advertising the product to the target market. Again the use of print media also constitutes an integral part for advertising the products for a study reflects that newspapers do contribute in a significant fashion in regards to advertising activities in the region (Fox, 52). The availability and thereby use of internet among the population in Guatemala is highly restricted with only 10.37 percent of the population having access to such. Thus the advertisements can be rendered through slots prepared in regards to radio and television as broadcasting media and full or half pager advertisements rendered in regards to print media

Effective Classroom Management Plan Essay Example for Free

Effective Classroom Management Plan Essay Teaching is considered as one of the most exciting and challenging professions (Walden University 2009). It is through teaching that everyone is able to learn the things that they needed for their jobs. Everyone can not be a professional without the people who have the ability to teach. During teaching process, teachers usually experience the pressure when dealing with students who have different cultures, behaviors and attitudes. Therefore, an appropriate teaching plan is necessary to address these differences and to prevent the pressure which can hinder the teacher’s performance. Through a right plan and use of resources, teachers are able to make most out of everything and prepare the students towards their future (Bosch 2006). Classroom is considered as the most important place for both teachers and students. It is the place where students and teachers freely exchange ideas and learn from each other. Â  I believe that an appropriate and effective classroom planning is critical in teaching because it aids in imparting knowledge by making the teachers prepared, confident and comfortable with their profession (Bosch 2006). For me, an effective classroom management planning is not only about establishing rules, rewards and consequences but it is also about the establishment of a mutual relationship between the teacher and the students. If a healthy atmosphere is present, then the teacher will not experience difficulty in teaching and students will learn more. In addition, the learning process is student centered (Walden University 2009). This means that learning is imparted through the application of the things learned through classroom activities and tasks. Rules, consequences and rewards are there to guide the students on proper behavior and etiquette but they are not limited to what is written. It is through the real happenings that rules are applied and exercised by the students. In the end teachers are there to guide the students not only in learning but also in correct behavioral decision making.

Effective Teaching Practices in the Writing Classroom Essay -- English

"While I had thought initially to matriculate into the English Department, it seems to be more heavily weighted toward theory than application, whereas the pedagogical training that I consider necessary for teaching is available through ETAP." So I had thought and so I wrote in my application for admission to the doctoral program. At the same time, realizing that I still would need a solid grounding in my subject area to teach composition and rhetoric, my goal for pursing a Ph.D., I co-matriculated the next semester into the English Department's M.A. program on the writing sequence. Returning to school from a corporate background meant that, while I had trained individuals and small groups in the workplace, I had had no classroom experience with teaching writing. As well, the sun has risen so many times on my memories of learning to write myself that those memories are fairly well bleached out by now. Yet, after almost two years worth of education and English courses, I have learned little about effective teaching practices in the writing classroom. I’ve read about issues of culture and diversity (Apple, 1996; Banks, 1997; Bruner, 1996; Freire, 1998; hooks, 1994) and I’ve been exposed to the history of composition and different approaches to teaching writing (Berlin, 1987; Durst, 1999; Elbow, 1973; Haswell, 1991; Herrington & Curtis, 2000; Lindemann, 1995; Miller, 1993, for example). The better part of class time has been spent discussing racism and feminism and sexism and classism and Marxism and structuralism and expressionism and post-colonialism until the appearance of "ism" makes my eyes glaze over. The teaching of anything concrete or structured, such as the specific formats put forth by current-traditional rhetoric or gr... ...000). Persons in Process: Four Stories of Writing and Personal Development in College. Urbana, IL: National Council of Teachers of English. hooks, b. (1994). Teaching to Transgress: Education as the Practice of Freedom. New York: Routledge. Lindemann, E. (1995). A Rhetoric for Writing Teachers (Third ed.). New York: Oxford University Press. Miller, S. (1993). Textual Carnivals: The Politics of Composition. Carbondale and Edwardsville, IL: Southern Illinois University Press. Richlin, L. (Ed.). (1993). Preparing Faculty for the New Conceptions of Scholarship (Vol. 54). San Francisco: Jossey-Bass. Sosnoski, J. J. (1991). Postmodern Teachers in Their Postmodern Classrooms: Socrates Begone! In P. Harkin & J. Schilb (Eds.), Contending with Words: Composition and Rhetoric in a Postmodern Age (pp. 198-219). New York: The Modern Language Association of America. Effective Teaching Practices in the Writing Classroom Essay -- English "While I had thought initially to matriculate into the English Department, it seems to be more heavily weighted toward theory than application, whereas the pedagogical training that I consider necessary for teaching is available through ETAP." So I had thought and so I wrote in my application for admission to the doctoral program. At the same time, realizing that I still would need a solid grounding in my subject area to teach composition and rhetoric, my goal for pursing a Ph.D., I co-matriculated the next semester into the English Department's M.A. program on the writing sequence. Returning to school from a corporate background meant that, while I had trained individuals and small groups in the workplace, I had had no classroom experience with teaching writing. As well, the sun has risen so many times on my memories of learning to write myself that those memories are fairly well bleached out by now. Yet, after almost two years worth of education and English courses, I have learned little about effective teaching practices in the writing classroom. I’ve read about issues of culture and diversity (Apple, 1996; Banks, 1997; Bruner, 1996; Freire, 1998; hooks, 1994) and I’ve been exposed to the history of composition and different approaches to teaching writing (Berlin, 1987; Durst, 1999; Elbow, 1973; Haswell, 1991; Herrington & Curtis, 2000; Lindemann, 1995; Miller, 1993, for example). The better part of class time has been spent discussing racism and feminism and sexism and classism and Marxism and structuralism and expressionism and post-colonialism until the appearance of "ism" makes my eyes glaze over. The teaching of anything concrete or structured, such as the specific formats put forth by current-traditional rhetoric or gr... ...000). Persons in Process: Four Stories of Writing and Personal Development in College. Urbana, IL: National Council of Teachers of English. hooks, b. (1994). Teaching to Transgress: Education as the Practice of Freedom. New York: Routledge. Lindemann, E. (1995). A Rhetoric for Writing Teachers (Third ed.). New York: Oxford University Press. Miller, S. (1993). Textual Carnivals: The Politics of Composition. Carbondale and Edwardsville, IL: Southern Illinois University Press. Richlin, L. (Ed.). (1993). Preparing Faculty for the New Conceptions of Scholarship (Vol. 54). San Francisco: Jossey-Bass. Sosnoski, J. J. (1991). Postmodern Teachers in Their Postmodern Classrooms: Socrates Begone! In P. Harkin & J. Schilb (Eds.), Contending with Words: Composition and Rhetoric in a Postmodern Age (pp. 198-219). New York: The Modern Language Association of America.

The Effects of Colonization in Africa

While Africans were deprived of basic human rights in some regions and lost many of their cultural aspects, these characteristics were overridden by industrialization, more job opportunities, and improved political structure during the European colonization of Africa from late 19th to mid-20th century. In document 5, it states â€Å"when the whites came to our country, we had the land and they had the Bible; now we have the Bible and they have the land,† an African proverb regarding the Europeans. Through missionaries, Africans gained the trade network and interracial relations, and Europeans expanded their territories as a result.The cheap labor force and raw materials were sent back to the mainland to be finished. The surplus goods from Europe were then sold in higher prices to Africans who could afford it (doc. 2). However, the natives were not always guaranteed equality (doc. 8), thus creating tension. Furthermore, there was friction among different tribes within a colony, due to the fact they were in the same location (doc. 11). Yet, it had a positive impact on economics as well. In some parts of Africa, one woman stated that the people were fortunate to be treated well compared to other parts.They were rewarded goods for their work, and the word â€Å"slavery† was abolished (doc. 6). The railroad was constructed for transporting the materials. Also, different tribes developed irrigation systems, and learned the use of the domestic animals, manure, and mechanical work (doc. 3). Additionally, people were taught different skills such as mining and blacksmithing. Some argued that this is forced, but it is rationalized that the natives are savages, therefore it was for their own good (doc. 1). In addition to economics, Europe brought political stability.From the Europeans’ perspective, the new government implemented by Europeans guaranteed the protection of people and their possessions (doc. 9). The tug-of-war (doc. 4) between the nations shows how it affected a colony’s political system. Thanks to the railroad, the government can oversee their colonies efficiently (doc. 7) while using militarism when needed (doc. 10), protecting their own colonies. Documents that would be helpful are from the ruling class for better understanding of its influence on the social hierarchy.

Nursing Pressure Sore

What are pressure sores? Pressure sores are areas of injured skin and tissue. They are usually caused by sitting or lying in one position for too long. This puts pressure on certain areas of the body. The pressure can reduce the blood supply to the skin and the tissues under the skin. When a change in position doesn't occur often enough and the blood supply gets too low, a sore may form. Pressure sores are also called bedsores, pressure ulcers and decubitus ulcers. What are the symptoms of a pressure sore? There are 4 stages of pressure sores. Symptoms at each stage include the following: Stage 1.The affected skin looks red and may feel warm to the touch. The area may also burn, hurt or itch. In people who have dark skin, the pressure sore may have a blue or purple tint. Stage 2. The affected skin is more damaged in a stage 2 pressure sore, which can result in an open sore that looks like an abrasion or a blister. The skin around the wound may discolored. The area is very painful. St age 3. These types of pressure sores usually have a crater-like appearance due to increased damage to the tissue below the skin's surface. This makes the wound deeper. Stage 4.This is most serious type of pressure sore. The skin and tissue is severely damaged, causing a large wound. Infection can occur at this stage. Muscles, bones, tendons and joints can be affected by stage 4 pressure sores. Who gets pressure sores? Anyone who sits or lies in one position for a long time might get pressure sores. You are more likely to get pressure sores if you are paralyzed, use a wheelchair or spend most of your time in bed. However, even people who are able to walk can develop pressure sores when they must stay in bed because of an illness or an injury.Some chronic diseases, such as diabetes and hardening of the arteries, make it hard for pressure sores to heal because of poor blood circulation. Peripheral vascular disease,MI, Stroke,Multiple trauma,Musculoskeletal disorders/fractures/contractu res,Gibleed , Spinal cord injury (e. g. , decreased sensory perception, muscle spasms),Neurological disorders (e. g. , Guillain-Barre', multiple sclerosis),Unstable and/or chronic medical conditions (e. g. , diabetes, renal disease, cancer, chronic obstructive pulmonary disease, congestive heart failure),History of previous ressure ulcer,Preterm neonates, Dementia, Recent surgical patient. Where on the body can you get pressure sores? Pressure sores usually develop over bony parts of the body that don't have much fat to pad them. Pressure sores are most common on the heels and on the hips. Other areas at risk for pressure sores include the base of the spine (tail bone), the shoulder blades, the backs and sides of the knees, and the back of the head. How are pressure sores treated? There are several things you can do to help pressure sores heal: * Relieving the pressure that caused the sore * Treating the sore itself Improving nutrition and other conditions to help the sore heal What can be done to reduce pressure on the sore? Don't lie on pressure sores. Use foam pads or pillows to take pressure off the sore. Special mattresses, mattress covers, foam wedges or seat cushions can help support you in bed or in a chair to reduce or relieve pressure. Try to avoid resting directly on your hip bone when you're lying on your side. Use pillows under one side so that your weight rests on the fleshy part of your buttock instead of on your hip bone. Also, use pillows to keep your knees and ankles apart.When lying on your back, place a pillow under your lower calves to lift your ankles slightly off the bed. When lying in bed, change your position at least every 2 hours. When sitting in a chair or wheelchair, sit upright and straight. An upright, straight position will allow you to move more easily and help prevent new sores. You should change positions every 15 minutes when sitting in a chair or wheelchair. If you cannot move by yourself, have your caregiver help you shift your position. How should the pressure sore be kept clean? In order to heal, pressure sores must be kept clean and free of dead tissue.Stage 1 sores can be cleaned with mild soap and water. You can clean stage 3 sores by rinsing the area with a salt and water solution. The saltwater removes extra fluid and loose material. Your doctor or nurse can show you how to clean your pressure sore. Pressure sores should be kept covered with a bandage or dressing. Sometimes gauze is used. The gauze is kept moist and must be changed at least once a day. Newer kinds of dressings include a see-through film and a hydrocolloid dressing. A hydrocolloid dressing is a bandage made of a gel that molds to the pressure sore and helps promote healing and skin growth.These dressings can stay on for several days at a time. Dead tissue (which may look like a scab) in the sore can interfere with healing and lead to infection. There are many ways to remove dead tissue from the pressure sore. Rinsing the sore e very time you change the bandage is helpful. Special dressings that help your body dissolve the dead tissue can also be used. They are left in place for several days. Another way to remove dead tissue is to put wet gauze bandages on the sore and allow them to dry. The dead tissue sticks to the gauze and is removed when the gauze is pulled off.For more severe pressure sores, dead tissue must be removed surgically. Removing dead tissue and cleaning the sore can hurt. Your doctor can suggest a pain reliever for you to take 30 to 60 minutes before your dressing is changed to help reduce pain. Why is good nutrition important for healing sores? Good nutrition is important because it helps your body heal the sore. If you don't get enough calories, protein and other nutrients (especially vitamin C and zinc, which can help heal wounds like pressure sores), your body won't be able to heal, no matter how well you care for the pressure sore.Your doctor, nurse or a dietitian can give you advice about a healthy diet. Be sure to tell your doctor if you have lost or gained weight recently. What if the sore gets infected? Pressure sores that become infected heal more slowly and can spread a dangerous infection to the rest of your body. If you notice any of the signs of infection listed below, call your doctor right away. Signs of an infected pressure sore include the following: * Thick yellow or green pus * A bad smell from the sore * Redness or warmth around the sore * Swelling around the sore * Tenderness around the soreSigns that the infection may have spread include the following: * Fever * Chills * Mental confusion or difficulty concentrating * Rapid heartbeat * Weakness How are infected pressure sores treated? The treatment of an infected pressure sore depends on how bad the infection is. If only the sore itself is infected, an antibiotic ointment can be put on the sore. When bone or deeper tissue is infected, antibiotics are often required. They can be given intravenous ly (through a needle put in a vein) or orally (by mouth). How can I tell if the sore is getting better? As a pressure sore heals, it slowly gets smaller.Less fluid drains from it. New, healthy tissue starts growing at the bottom of the sore. This new tissue is light red or pink and looks lumpy and shiny. It may take 2 to 4 weeks of treatment before you see these signs of healing. How can pressure sores be prevented? The most important step to prevent pressure sores is to avoid prolonged pressure on one part of your body, especially the pressure points mentioned previously. It's also important to keep your skin healthy. Keep your skin clean and dry. Use a mild soap and warm (not hot) water. Apply moisturizers so your skin doesn't get too dry.If you must spend a lot of time in bed or in a wheelchair, check your whole body every day for spots, color changes or other signs of sores. Pay special attention to the pressure points where sores are most likely to occur. If you smoke, you shou ld quit. People who smoke are more likely to develop pressure sores. Exercise can help improve blood flow, strengthen your muscles and improve your overall health. Talk to your doctor if physical activity is hard for you. He or she can suggest exercises that can work for you, or refer you to physical therapist that can help. Pressure Sore PreventionRelieving pressure: Position must be changed on a regular basis, at least every two hours, and in the very frail at least every hour. Good Diet: A good and balanced diet contributes to healing, as well as avoiding severe nutritional and weight loss Skin Care: Keep the skin clean. Moisture should be minimized. Skin care products should be used that moisturize the skin but do not make it wet or soggy. Use continence aids if a person is unable to control their bladder or bowels. Pads, diapers, convenes or catheterizing. Inspect the skin to see if any redness or breaks in the skin are developing.Use products to relieve and treat pressure sore s; airbeds, foam bed, bed and chair protectors, chair products, continence aids can all contribute to avoiding of bed sores. Clean skin with warm water and minimal friction. Apply lotion often. ————————————————- Avoid direct pressure to bony areas such as ankles and hips. Use pillows and padded protectors to support arms, legs and vulnerable areas. Change the position of a bed-bound person every two hours. Handle and move carefully to avoid skin tears and scrapes.Change the position of a chair-bound person hourly. Discourage the bed-bound or chair-bound person from sitting with the head elevated more than 30 degrees, except for short periods of time. Check and change bed linens as often as necessary Use continence management products if necessary to reduce exposure to moisture. Padded supports, such as doughnut cushions may, themselves, become a source of pressure. Do not massage bony areas of the body. Do not massage pressure sores. Do not use remedies such as iodine, peroxide and cornstarch that may further irritate the skin.Pressure sores (bedsores, decubitus ulcers, pressure ulcers) are areas of skin damage resulting from a lack of blood flow due to pressure. †¢ Sores often result from pressure but may also result from pulling on the skin or friction, particularly over bony areas. †¢ The diagnosis is usually based on a physical examination. †¢ Treatment includes cleansing, removal of pressure from the affected area, special dressings, and, sometimes, surgery. Pressure sores can occur in people of any age who are bedbound, chairbound, or unable to reposition themselves. They are more common among older people.They tend to occur over bony projections where pressure on skin can be concentrated, such as over the hip bones, tailbone, heels, ankles, and elbows. They occur where there is pressure on the skin from a bed, wheelchair, cast, splint, or other hard object . Pressure sores lengthen the time spent in hospitals or nursing homes and increase the cost of care. Pressure sores can be life threatening if they are untreated or if underlying health conditions prevent them from healing. Causes Causes that contribute to the development of pressure sores include: †¢ Pressure Traction †¢ Friction †¢ Moisture †¢ Inadequate nutrition Pressure on skin, especially when over bony areas, reduces or cuts off blood flow to the skin. If blood flow is cut off for more than 1 or 2 hours, the skin dies, beginning with its outer layer (epidermis). The dead skin breaks down and forms an open sore (ulcer). Most people do not develop pressure sores because they constantly shift position without thinking, even when they are asleep. However, some people cannot move normally and are therefore at greater risk of developing pressure sores.They include people who are paralyzed, comatose, very weak, sedated, or restrained . Paralyzed and comatose people are at particular risk because they also may be unable to move or feel pain (pain normally motivates people to move or to ask to be moved). Traction also reduces blood flow to the skin. Traction occurs when the skin is stretched by being wedged against something or when it sticks to something, often bed linens. When the skin is stretched, the effect is much like pressure. Friction can lead to or worsen pressure sores. Repeated friction may wear away the top layers of skin.Such skin friction may occur if people are pulled repeatedly across a bed. Moisture can increase skin friction and weaken or damage the protective outer layer of skin if the skin is exposed to it a long time. For example, the skin may be in prolonged contact with perspiration, urine, or feces. Inadequate nutrition increases the risk of developing pressure sores and slows the healing process of sores that do develop. Malnourished people may not have enough body fat to pad the skin and bones or to keep the blood vessels from being squeezed shut.Also, skin repair is impaired in people whose diets are deficient in protein, vitamin C, or zinc. Did You Know†¦? †¢ Inadequate nutrition increases the chances of developing pressure sores and slows the healing of sores that do develop. †¢ Repositioning people who cannot move themselves at least every 1 to 2 hours can help prevent pressure sores. Symptoms For most people, pressure sores cause some pain and itching. However, in people whose senses are dulled, even severe sores may be painless. Pressure sores are categorized into four stages according to the severity of damage: †¢ Stage I: Redness and inflammation Stage II: Some shallow skin loss, including abrasions, blisters or both †¢ Stage III: Full-thickness skin loss down to the layer of fat. †¢ Stage IV: Full-thickness skin loss with exposure of underlying muscle, tendon, or bone Pressure sores do not always progress from mild to severe s tages. Sometimes the first noticeable sign is a late-stage sore. If pressure sores become infected, they may have an unpleasant odor. Pus may be visible in or around the sore. The area around the pressure sore may become red or feel warm, and pain may worsen if the infection spreads to the surrounding skin (causing cellulitis).Infection delays healing of shallow sores and can be life threatening in deeper sores. Infection can even penetrate the bone (osteomyelitis), requiring weeks of treatment with antibiotics. In the most severe cases, infection can spread into the bloodstream (sepsis), causing fever or shaking chills. Spotlight on Aging Aging itself does not cause pressure sores. But it causes changes in tissues that make pressure sores more likely to develop. As people age, the outer layers of the skin thin. Many older people have less fat and muscle, which helps absorb pressure.The number of blood vessels decreases and blood vessels rupture more easily. All wounds, including pr essure sores, heal more slowly. Certain conditions make pressure sores more likely to develop: †¢ Being unable to move normally because of a disorder such as stroke †¢ Having to stay in bed for a long time, for example, because of surgery †¢ Being excessively sleepy (such people are less likely to change position or ask someone to reposition them) †¢ Losing sensation because of nerve damage (such people do not feel discomfort or pain, which would prompt them to change ositions) †¢ Becoming less responsive to what is happening in and around them, including their own discomfort or pain, because of a disorder such as dementia Diagnosis Doctors can usually diagnose pressure sores by doing a physical examination. A doctor or nurse usually measures the size and depth of a sore to determine its stage and plan treatment. If the damage is severe, radionuclide bone scanning or gadolinium-enhanced MRI (magnetic resonance imaging) may be done to check whether infection has spread from the sore to bone—a disorder called osteomyelitis.To diagnose osteomyelitis, doctors may need to take a small sample (biopsy) of bone to see if bacteria grow from it (culture). Prevention Prevention is the best strategy for dealing with pressure sores. In most cases, pressure sores can be prevented by meticulous attention from all caregivers, including nurses, nurses' aides, and family members. Close daily inspection of a bedridden or chairbound person's skin can detect early redness or discoloration. Any sign of redness or discoloration at pressure areas is a signal that the person needs to be repositioned and kept from lying or sitting on the discolored area until it returns to normal.Because shifting position is necessary to keep the blood flowing to the skin, oversedation should be avoided and activity encouraged. People who cannot move themselves should be repositioned every 2 hours if they are in bed and every hour if they are in a chair—more often if possible. The skin must be kept clean and dry because moisture increases the risk of developing pressure sores. Dry skin is less likely to stick to fabrics and cause friction or traction. For people confined to bed, sheets should be changed frequently to make sure they are clean and dry.Applying noncaking body powder to skin in areas where two parts of the body press against each other (such as the buttocks and groin) can help keep the skin in these areas dry. Bony projections (such as heels and elbows) can be protected with soft materials, such as foam wedges and heel protectors. Donut-shaped devices and sheepskins should be avoided as they only shift pressure or friction from one vulnerable site to another. Special beds, mattresses, and seat cushions can be used to reduce pressure in people who are wheelchair-bound or bedridden.These products can reduce pressure and offer extra relief. A doctor or nurse can recommend the most appropriate mattress surface or seat cushion. It is important to remember that none of these devices eliminate pressure completely or are a substitute for frequent repositioning. Treatment Treating a pressure sore is much more difficult than preventing one. The main goals of treatment are to relieve pressure on the sores, keep them clean and free of infection, and provide adequate nutrition. Adequate nutrition is important in helping pressure sores heal and in preventing new sores from forming.A well-balanced, high-protein diet is recommended as well as a daily high-potency vitamin and mineral supplement. Supplemental vitamin C and zinc may help with healing as well. Electrical stimulation, heat therapy, massage therapy, and hyperbaric O2 therapy have not proven helpful. In the earliest stage, pressure sores usually heal by themselves once pressure is removed. When the skin is broken, a doctor or nurse considers the location and condition of the pressure sore when recommending a dressing. Film (see-through) dressings help protect ea rly-stage pressure sores and allow them to heal more quickly.Hydrocolloid (oxygen- and moisture-retaining) patches protect, keep the skin appropriately moist, and provide a healthy environment for deep sores. Other types of dressings may be used for deeper sores, those that ooze a lot of fluids, and those that are infected. If the sore appears infected or oozes, rinsing with saline and dabbing gently with a gauze pad are helpful. A doctor may need to remove (debride) dead tissue with a scalpel or a chemical solution. Removal of dead tissue is usually painless, because pain is not felt in dead tissue. Some pain may be felt because healthy tissue is nearby.Health care practitioners may flood (irrigate) the sore, particularly its deep crevices, with a sterile solution to help clean away hidden debris. Sometimes a bed that circulates air (an air-fluidized bed) is used in hospitals and nursing homes. This special bed helps reduce or redistribute pressure on the body. ——â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Deep pressure sores are difficult to treat. Sometimes they require skin and muscle flaps, in which healthy, thicker tissue with a good blood supply is surgically repositioned to cover the damaged area.This type of surgery is not always successful, however, especially for frail older people who are malnourished. Often, when infections develop deep within a sore, antibiotics are given. When bones beneath a sore become infected, the bone infection (osteomyelitis) is extremely difficult to cure and may spread through the bloodstream, requiring many weeks of treatment with an antibiotic (see Bone and Joint Infections: Osteomyelitis). ————————————————- The terms decubitus ulcer and pressure sore often are used interchangeably in the medical community.Decubitus, from the Latin decumbere, means â€Å"to lie down. † Decubitus ulcer, therefore, does not adequately describe ulceration that occurs in other positions, such as prolonged sitting (eg, the commonly encountered ischial tuberosity ulcer). Because the common denominator of all such ulcerations is pressure, pressure sore is the better term to describe this condition. Pressure is exerted on the skin, soft tissue, muscle, and bone by the weight of an individual against a surface beneath.These pressures are often in excess of capillary filling pressure, approximately 32 mm Hg. In patients with normal sensitivity, mobility, and mental faculty, pressure sores do not occur. Feedback, conscious and unconscious, from the areas of compression leads inIndividuals who are unable to avoid long periods of uninterrupted pressure over bony prominences—a group of patients that typically includes elderly individuals, persons who are neurologically impaired, and patients who are acutely hospitalizedà ¢â‚¬â€are at increased risk for the development of necrosis and ulceration.These individuals cannot protect themselves from the pressure exerted on their body unless they consciously change position or have assistance in doing so. Even the most conscientious patient with an extensive support group and unlimited financial resources may develop ulceration resulting from a brief lapse in avoidance of the ill effects of pressure. [2, 3] dividuals to change body position. These changes shift the pressure prior to any irreversible tissue damage. The inciting event for a pressure sore is compression of the tissues by an external force, such as a mattress, wheelchair pad, or bed rail.Other traumatic forces that may be present include shear forces and friction. These forces cause microcirculatory occlusion as pressures rise above capillary filling pressure, resulting in ischemia. Ischemia leads to inflammation and tissue anoxia. Tissue anoxia leads to cell death, necrosis, and ulceration. à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Irreversible changes may occur after as little as 2 hours of uninterrupted preSpecialized support surfaces are available for bedding and wheelchairs, which can maintain tissues at pressures below 30 mm Hgssure. urning and repositioning the patient remain the cornerstones of prevention and treatment. The wound and surrounding skin must be kept clean and free A new international guideline with regard to the prevention of pressure ulcers was released in 2009. [11] A collaboration between the National Pressure Ulcer Advisory Panel and the European Pressure Ulcer Advisory Panel, the guideline covers the latest evidence-based recommendations for all patients in all healthcare settings.Clinical practice recommendations in regard to prevention will include: * Current definitions and classification of pressure ulcers; * Risk assessment, including the role of nutrit ion; * Skin inspection and skin care; * Positioning and repositioning patients; * Evidence for use of various support surfaces (air-fluidized beds; alternating air mattresses and cushions; foam-, gel-, or fluid-filled mattresses; overlays for operating tables; turning beds; and other aids for pressure redistribution); * Protective devices used for pressure ulcer prevention; and * Education and training for healthcare providers.

censorship in schools essays

censorship in schools essays Imagine for one moment that you are not yourself any longer. Visualize instead that you are a young girl; old enough to know right from wrong yet still young enough to be terrified by the dark shadows in your room. It is a cool autumn night and your parents have opted to attend a party which you are not allowed at. It will be fine, they say. Although you already know what is to come. Your uncle comes over to watch you for the evening, and your parents are so pleased by the fact that they do not have to find a sitter. As soon as he arrives, your mother kisses you on the cheek and scurries out the door to join your father already waiting in the car outside. The nightmare begins. His slimy hands casually slide an ebony cartridge into the VCR as he smiles at you seductively. You can feel his eyes worming their gaze through your clothes every time that he looks at you. You feel dirty and violated every time you think about what he does to you when you are alone. He walks over to the couch and sits down next to you. His hand slithers it way onto your knee and you cringe in revulsion. Dont be afraid, I wont hurt you, he chides. Your mind feels panicky as you feel his touch in more intimate places and you scream involuntarily. His grip tightens as he places his hand over your mouth. Well have to do this the hard way! comes his intense whisper. You flail your arms at him, but it doesnt help. His writhing massive body is on top of yours, and you feel so powerless. Eventually, you sink into a sobbing heap and simply wait for his passions to stop. You wait for the nightmare to end. When he is done, you limp to the laundry room and try fruitlessly to get the blood stains out of your clothes. It is all your fault... Abuse: The violation or defilement of; What you have just experienced is one type of abuse that occurs millions of times every year across America. Estimates of abuse rang...

A Short History of the Toothpick

A Short History of the Toothpick Thanks to the humble toothpick, taking care of your oral hygiene after meals has become somewhat of a ritual. With needle-like precision, it makes removing unseemly pieces of food debris, such as that stubborn sliver of shredded chicken, a thoroughly satisfying task. So who should we thank for it? DIY Origins   The toothpick is one of the few inventions being used today that predates the arrival of modern humans. Fossil evidence of ancient skulls, for instance, suggests that early Neanderthals used tools to pick their teeth. Scientists have also found tooth indentations indicative of teeth picking in human remains among Australian Aborigines, prehistoric Native Americans, and the earliest Egyptians.    The practice of teeth picking was not uncommon among early civilizations, too. Mesopotamians used instruments to keep dental crevices clear and artifacts such as toothpicks made out of silver, bronze and various other precious metals that date back to antiquity have also been unearthed. By the Medieval period, carrying a gold or silver toothpick in a fancy case became a way for privileged Europeans to distinguish themselves from commoners. The toothpick wasn’t always quite the lowly, mass-produced and disposable piece of wood that we’ve come to know today. Queen Elizabeth once received six gold toothpicks as a gift and would often showcase them. There’s even an anonymous portrait depicting her as an old woman wearing multiple chains around her neck, from which hung a gold toothpick or a case. Meanwhile, those who couldn’t afford such luxuries resorted to more creative ways of fashioning their own toothpicks. The Romans came up with a particularly clever method of pulling bird feathers, chopping off the quill and sharpening the tip. The technique was passed on to future generations in Europe and eventually carried over to the new world. Over in the Americas, native peoples carved toothpicks from deer bone. And just up north, Eskimos used walrus whiskers. Coincidentally, wood was generally considered unsuitable for the purpose of dislodging trapped food bits. Twigs from trees were inadequate because they tended to wear down when wet and had a propensity to splinter, which tended to be problematic. One exception is the mastic gum tree of southern Europe, with the Romans among the first to take advantage of the plant’s pleasant aroma and its teeth whitening properties. A Toothpick for the Masses With the ubiquity of tooth picking tools across the world, it was only a matter of time before an industry was built around them. As small businesses specializing in toothpick manufacturing began to pop up, demand for toothpicks also grew.  American entrepreneur named Charles Forster. The mass production of toothpicks can be traced to the Mondego River Valley in Portugal. It was there, in the small municipality of Coimbra, that the 16th century nuns of the Mos-teiro de Lorvo monastery began making toothpicks as a disposable utensil for picking up sticky confections that tended to leave residue on fingers and teeth. Locals eventually picked up the tradition, using only the finest orangewood and a jackknife to handcraft the toothpicks. The region would over time earn a reputation as the world capital of the toothpick industry where the finest toothpicks were made. Orders soon came in from all over Europe and shipment were sent out as far overseas as the Americas. The Portuguese were especially renowned for a special type of cocktail tooth called â€Å"palitos especiales† distinct for their carved involutes and curly shafts. In the U.S., some vendors seek to mimic the classy, festive aesthetic with toothpicks topped with colored cellophane. Toothpicks in America The American entrepreneur Charles Forster was particularly impressed by the high quality of the toothpicks in South America. While working in Brazil, he noticed that the locals often had impeccable teeth and credited it to the use of imported toothpicks from Portugal. Inspired by fellow American Benjamin Franklin Sturtevant’s shoe-making machine, Forster got to work on building something similar that would be capable of mass-producing millions of toothpicks a day. While he was ultimately able to come up with the goods, Americans simply weren’t interested. Part of the problem was that Americans were already accustomed to whittling their own toothpicks and doling out cash for something that can easily make themselves made little sense at the time. What was needed was a sea change in ingrained lifestyle habits and attitudes if there was any hope of generating demand. Forster just so happened to be crazy enough to take on such a seemingly insurmountable challenge. Some of the unusual marketing tactics he employed included hiring students to pose as store customers seeking toothpicks and instructing Harvard students to ask for them whenever they dined at restaurants. Soon enough, many local eateries would make sure toothpicks were available for patrons who somehow developed a habit of reaching for them as they’re about to leave. Though it was Forster who at the time nearly singlehandedly established a growing market for mass-produced wooden toothpicks, there were a few others jockeying to get into the game. In 1869, Alphons Krizek, of Philadelphia, received a patent for an â€Å"improvement in toothpicks,† which featured a hooked end with spoon-shaped mechanism designed to clean out hollow and sensitive teeth. Other attempted â€Å"improvements† include a case for a retractable toothpick and a scented coating meant to freshen one’s breath.  Ã‚   Towards the end of the 19th century, there were literally billions of toothpicks made each year. In 1887, the count got as high as five billion toothpicks, with Forster accounting for more than half of them. And by the end of the century, there was one factory in Maine that was already making that many.  Ã‚   Toothpicks Not Just for Picking Teeth With the commercialized ubiquity of disposable wooden toothpicks, the concept of the toothpick as status symbol, which stubbornly persisted well into 19th century, would slowly begin to fade. Silver and gold toothpicks, once immensely popular amongst society’s most well-heeled elites, were increasingly turned in as donations at fundraisers. But that doesn’t mean a toothpick’s usefulness was simply relegated to oral hygiene. Most people, for instance, are familiar with the use of toothpicks in social settings where eau doeuvres and other finger foods are served. Yet they’ve also proved capable of pinning down overstuffed deli sandwiches, cleaning dirt from underneath fingernails, and even picking locks. While the standard toothpick of today remains essentially unchanged from the ones Forster was cranking out over a century ago, entrepreneurs still seek to improve upon its very basic iteration. One early attempt by Forster and others to make them more appealing was the introduction of flavored toothpicks. Popular flavors included cinnamon, wintergreen, and sassafras. For a time, there were even liquor flavors, such as Scotch and Bourbon. Inventors have also tested other coatings such as imbuing sticks with zinc as a disinfectant. Another therapeutic approach involved combining a toothpick and a gum massager. Others have tried tinkering with the shape by making the center square as a way to prevent rolling when dropped while some newer ones claim to offer enhanced cleaning ability with the addition of brush-like bristles to the head. Though such efforts to build a better toothpick may arguably yield some advantages, theres something about the toothpick’s modest simplicity that makes it so users dont have much of a desire to deviate. A disposable, cheap object with a simple design that achieves its desired goal, you really couldn’t ask for more - as a consumer or as a manufacturer.

Globalisation , the World Economy and MNEs Essay - 2

Globalisation , the World Economy and MNEs - Essay Example The government of the will be left fighting to retain its power. The monopolizing effect and lack of local industries will eventually draw the economy into a foreign driven system where the country will depend on the decisions made by these foreign MNEs (Dicken 123). The other disadvantageous effect of foreign investments is felt on the country’s Balance of Payment. As the MNE invest on the country’s economy, they bring in initial capital that will boost the country’s economy, but the earnings from these investments always go back to their parent country (Hill 240). Taxation is also mostly done on the parent country level, meaning that the country does not gain anything from these investments. Another effect is on the importation sector, the main offices of these MNEs are on the parent country and the foreign subsidiary receives their goods from the main office (Rojec 204). This means that the host country will end up being importers, which debits their current accounts of the balance of payment. National sovereignty of the host country and its autonomy also faces some challenges. The MNEs will be on the forefront on the decisions affecting the economy, basing that their major interest is to maximize profit, they would not have much concerns with the economy of the host country. They would make decisions on what is best for them leading to uneven development in the country (Saggi 54). The effort of the country’s government to still retain the decision making control on its economy will not help because they have no control over the foreign

Anti Death Penalty Research Paper Example | Topics and Well Written Essays - 2000 words

Anti Death Penalty - Research Paper Example All states in United States of America have been granted freedom to choose whether to apply death penalty or not. In 1999, ninety-eight people were executed and about three thousand five hundred and sixty-five prisoners were on the death row in 2000. Death penalty is perceived differently by different members of the society. To some, capital punishment provides ultimate solution to reduce or eradicate the vice while to others, it is brutal and a disgrace to a civilized society. To understand the magnitude of death penalty, it is important to know the views of both the opponents and proponents of death penalty as a punishment to capital offenders. First, supporters of death penalty argue that capital punishment is a sure way of eliminating worst criminals and making the society safe. This is because when capital offenders are removed from the face of the earth through a judicial process, they are stopped from committing further worst crimes. Worst criminals must be executed because they may commit the same worst crimes if released back to the society or escape from prisons walls. Furthermore, they may commit worst crimes in the prisons that host them. Therefore, terminating their existence through the judicial process is considered appropriate. Secondly, death penalty is considered retribution. The families and friends of victims of murder or rape may feel that justice has been delivered by executing the perpetrators that caused death or anguish to their loved ones. The perpetrators deserve death because it is a punishment proportional to committed offenses. Thirdly, death penalty acts as a strong deterrent to potentially wor st criminals. This is true especially where execution is carried regularly and immediately. In Britain and United States of America, the rate of worst crimes such as murders reduced significantly when the death penalty was in force and regularly

Dance review Essay Example | Topics and Well Written Essays - 500 words

Dance review - Essay Example Ballets give exquisite pleasures to witness at the theater. To me, it appeared that the dual roles of the ballerina depicted the dual roles of common people from every walk of life. Hence the term ‘two-faced’. The eternal battle between the good and the evil. None of us are good in our entirety, and none of us are evil either. Everyone has their own demons and evil intentions. It is only through struggle and overpowering that one side claims victory over the other. We suppress the evil side to confirm to a higher social order. Maybe this aspect was not part of the greater plan. Pyotr Ilyich Tchaikovsky, the original composer of the Swan Lake, might not have put the duality of the human psychology represented through the dancing of ballerinas on purpose. The beauty of the play is that when one ballerina plays both roles it makes the message even more powerful. Odette is trying to set herself free by seeking faithfulness of her lover, while Odile wanting to seduce the lover to make the enchantment permanent. The duality of human nature should not be taken to the extremes of good and evil only. We experience cognitive dissonance frequently in our daily lives. Even more common is the inner child in all of us that wants to trample rules and norms. This side wants to be free, to be rebellious. It wants to do whatever it wants, driven by lust, gluttony and greed. But the mature side of the human tries to hold it back. It tries to suppress it to prevent it from becoming too irrational. The Yin and Yang, the negative and positive, the good and evil, and in that performance, Odette and Odile. As suggested earlier that dance is one of the purest form of human expression. As a Swan Odette was delicate, fragile and innocent. Her posture, her hand movements were so light that she was barely touching the stage. Her ‘floating’ represented the lightness of the soul of a person. Odette presented to me the delicate

Reducing Central Line-Associated Blood Stream Infections

Reducing Central Line-Associated Blood Stream Infections Literature Review: Reducing Incidences of Central Line-Associated Blood Stream Infections A bundle is a group of interventions related to a disease process, that when executed together, produce better outcomes than when implemented individually. Numerous studies done in the developed countries have shown that proper implementation of evidence based practices grouped together as central venous catheter bundle had brought a dramatic reduction in the incidence of CLABSI. Studies in developing countries had also shown high incidence of CLABSI and reduction in CLABSI rate albeit lesser than that of developed countries. Studies from India have a shown a higher incidence of CLABSI and poor adherence to central line catheter bundle. Morbidity and mortality due to CLABSI is considerably high despite underreporting of such events. The development and publication of guidelines often does not lead to changes in clinical behavior and guidelines are rarely if ever, integrated into bedside practice in a timely fashion. The most effective means for achieving knowledge transfer remains an unanswered question across all medical disciplines. Our study aims to determine the compliance with CVC bundle in management of patients in medicine wards and ICU at All India Institute of Medical Sciences New Delhi and the impact of intervention in the form of periodic physician education and feedback in compliance with CVC bundle and central line catheter related complications. Review of literature Ever since the introduction of central venous catheters in the early 1950s, it had varied uses and later numerous studies revealed that it was associated with a varied number of complications. Although mechanical complications were common in the early years of CVC use CLABSIs quickly became recognized as a serious complication associated with their usage. Central venous catheter is defined as a catheter whose tip terminates in the great vessels. The great vessels are the aorta, pulmonary artery, superior vena cava,inferior vena cava, brachiocephalic veins, internal jugular veins,subclavian veins, external iliac veins, common iliac veins,femoral veins, and, in neonates, the umbilical artery/vein. Types : Common types of central venous catheters are Non tunneled catheters, Tunneled catheters, Implantable ports, PICC. A peripherally inserted central catheter (PICC) is peripherally placed, but is considered a central catheter because its tip terminates in the central circulation. These venous catheters can also have single, double or triple lumens although single lumens are frequently used and are for intermediate to long term therapy for blood draws or infusions. Complications of CVC: Mechanical complications(4,9)include Pneumothorax is a common complication with subclavian and IJV cannulations without the use of ultrasound. The use of real time ultrasound reduces the number of attempts and associated with a significantly lower failure rate with internal jugular vein ( Relative risk 0.14, 95% confidence interval 0.06 to 0.33). Limited evidence also exists for sublclavian and femoral routes in this metanalysis. Thus the chances of pneumothorax will be greatly reduced. Pneumothorax is usually apparent immediately on Chest X rays and management may vary from simple observation to ICD placement with needle drainage needed for tension pneumothorax as emergency(11). Delayed pneumothorax is also known to occur with an incidence of 0.4%, more common with subclavian and with multiple attempts(12). Bedside ultrasonography allows diagnosis of pneumothorax to be made immediately with high sensitivity by clinician but is operator dependent(13). Misplacement of catheters occur commonly such as tip malposition or rarely such as within artery. It is common practice to assess tip position lying above carina for right sided catheters assuming pericardial reflection below carina and below carina for left sided catheters in view of acute angulation to superior venacava(14). Management varies depending on the complication such as repositioning of tip for tip malposition lying below carina or when lying with an artery, interventional radiologist or vascular surgeon opinion is sought and removed accordingly(15). Arterial injuries are more common with femoral and internal jugular rather than subclavian approach. A systematic review of complications of central venous catheters revealed significantly more arterial punctures (3.0% vs 0.5%) and less malpositions(5.3% vs 9.3%) with jugular access(16). It leads to hematoma in approximately 40% of patients. The best way to prevent arterial injury is by ultrasound assistance during cannulation(17). Other rarer complications are local hematomas,cerebrovascular accidents mostly seen with arterial injuries via internal jugular access, arrhythmias, perforation of the vein or right atrium, chylothorax, pseudo aneurysm, AV fistulas, cardiac tamponade, guidewire loss and catheter embolisation etc. have been reported. These complications largely depend on the site of insertion and on operator experience. Such complications can be prevented by ultrasound guidance and proper techniques. Infectious complications are most dreaded as it is associated with mortality rates upto 25% and in developing countries even up to 60% and prolong the duration of hospital stay and are largely preventable. Evidence based guidelines have been developed as the central venous catheter bundle which significantly decreases the incidence of infections as shown in below studies.CVC use in non ICU settings is associated with at least a 2 fold rise in infection rate than in ICU settings. However studies are very limited on the infection rates as well as on the preventive measures in non ICU settings. Thrombotic complications range from 1.2 to 3 % in subclavian veins to up to 8 to 34% in femoral cannulations. Merrer et al in a randomized control trial found significantly increased incidence of thrombotic complications(21.5% vs1.9%,p

Rebel Without a Cause Essay -- essays research papers

Rebel Without a Cause   Ã‚  Ã‚  Ã‚  Ã‚  One of the major themes that are presented throughout the whole entire movie is the dysfunctional relationship between one of the characters and their fathers. The movie portrays father figures as problematic which then shape the actions and the characters themselves as the movie progresses. We can see all three dynamics of the father figure presented through Jim, Judy, and Plato. Through Jim, the father figure that he is presented with is a father who is weak allows himself to be walked on by Jim ¡Ã‚ ¯s mother and grandmother. Judy ¡Ã‚ ¯s father, on the other hand, is quite the opposite of Jim ¡Ã‚ ¯s father in that he is the overbearing, masculine, and insensitive. Lastly, we see the absence of a father figure in the life of Plato which completes the list from all three sides.   Ã‚  Ã‚  Ã‚  Ã‚  We can see throughout the movie that Jim ¡Ã‚ ¯s father is cowardly and afraid to stand up for himself even to his own wife. There are multiple scenes in the movie where this is quite evident, but the scene that stands out the most is when Jim comes back from the  ¡Ã‚ °chicken run ¡Ã‚ ± and looks for reassurance from his father. Yet, what he gets is not a father giving him guidance and support, but someone who tries to please his son and agrees with everything he says. Instead of standing up for his own beliefs and standing behind what he tells his son at first, he continually switches what he says to find the easy way out of the situation. Jim ¡...

The Blue Sword CHAPTER THREE

Corlath stared at his horses black-tipped ears. The Hillfolk passed through the gate of the Residency and Corlath lifted his gaze to rake angrily across the dusty station street, the little dun-colored houses and shops, the small straggly trees. At a slight shift in his rider's weight the red horse turned off the road. The harsh clatter of hooves on the packed-dirt road changed to the duller sound of struck sand. He could hear his men turning off the road behind him; he shook his head in a futile attempt to clear a little space for thought amid the anger, and leaned back in his saddle, and the horse's pace slowed. There was no sense in charging across the desert at midday; it was hard on the horses. The six riders closed up behind him; the two who came forward to ride at his side stole quick looks at him as they came near, and looked away again as quickly. Outlanders! Involuntarily his hands, resting lightly on his thighs, curled into fists. He should have known better than even to try to talk to them. His father had warned him, years ago. But that was before the Northerners had come so near. Corlath blinked. The heat of his own anger was hard to contain when there wasn't some use he could put it to; anger was splendidly useful on the battlefield, but he was not facing any regiments just now that could be tangled in their own feet and knocked over in companies. Much as he would like, for example, to set fire to the big stupid house – an absurd building for the desert: it must be the sort of thing they lived in in their own country – and watch it crash down around the ears of the big soft creature who called himself commissioner †¦ but spite was for children, and he had been king for thirteen years, and he bit down on his anger and held it. He remembered when he was young and before the full flowering of his kelar, of the terrible strength known ironically as the â€Å"Gift,† his father had told him that it would often be like this: â€Å"We aren't really much good, except as battle machines, and even there our usefulness is limited. You'll curse it, often enough, far more often than you'll be glad of it, but there you are.† He sighed, and looked wryly at his son. â€Å"They say that back in the Great Days it was different, that men were made big enough to hold it – and had wit enough to understand it. It was Lady Aerin, the story goes, that first knew her Gift and broke it to her will, but that was long ago, and we're smaller now.† Corlath had said, hesitantly: â€Å"They say also that the Gift was once good for other things: healing and calming and taming.† His father nodded sadly. â€Å"Yes; perhaps it once was; but no more. Luthe knows, if he will tell you, for he has the old kelar, and who his parents are even he has forgotten; but Luthe is himself. You and I are of duller blood. â€Å"And it is duller blood that has brought us to what we are, what we remain – what remains to us. Avoid the Outlanders, if you can. They can't, or won't, understand us; they don't recognize horses from oxen, and will try to put the yoke on you that they have hung on the rest of our land. But their strength is the strength of numbers and of stubbornness and persistence; do not underestimate it.† He could see his father standing in one of the inner courtyards of the City in the mountains, staring at one of the fountains, water running shining over the colored stones of the Hills, talking half to himself. Then the picture faded, blotted out in another swift sweep of anger; and he found himself looking at the girl again, the girl he had seen standing in front of the Outlander house. What had she to do with anything? He frowned, and his horse's ears and black mane reappeared before him. He looked up; it was still a long ride to their camp. He had not, somehow, wished to sleep too near the Outlanders; it was not that he suspected deliberate treachery, but that the air that hung over an Outlander station sent bad dreams to Hillfolk. His anger kicked him again like a spurred heel; he flinched. It had a life of its own, the Gift, damn it. What indecipherable object did it desire of him this time? He knew by now that the idiosyncrasies of kings, and others whose blood carried much kelar, were viewed with more alarm by the victims themselves than by their friends and subjects. Not that the alarm did any good. If one was king, one could not explain away one's more impenetrable actions by saying that one just couldn't help it. Woven into his anger there was a pattern. Occasionally he understood it. He waited, gritting his teeth; and he saw the girl again. This time, as long as she was there, he looked at her. When he had seen her first, at the foot of the steps, just a few minutes ago, he had been surprised into looking at her. He knew what his glance could do when he was angry, and tried to be careful about whom it rested on, and for how long. But this girl had, unfortunately for her, somehow caught his attention, and he had looked longer than he meant. She was tall, as tall as most men, tall even by Outlander standards. Her hair was yellow, the color of sun on sand, and almost as bright. His people, the Hillfolk, were usually smaller than the Outlanders, and dark of skin and hair. But it wasn't her size or her coloring that held him beyond the first startled flick of notice; nor was it her beauty. There was too much strength in that face and in the long bones of the body for beauty. Something about the quietness of her, perhaps? Or her self-contained straightness; something about the way her eyes met his, with more thought behind them than the usual half-hypnotized, half-fearful look he had learned to expect if he held anyone's gaze too long – even when his kelar was quiet. Something, he thought suddenly, like the controlled straightness he himself had learned, knowing well what could happen if he relaxed. But that was nonsense. She was an Outlander. While there were still wild sports among his own people, where a few drops of royal blood from many generations past would suddenly burst into full kelar in the veins of some quiet family's child, there had never yet been an Outlander with any Gift to contain. This train of thought took him far enough from the center of anger that he had begun to relax a little; his hands uncurled, and the black mane swept against his fingers. He looked ahead; he knew, although he could not yet see it, that his camp lay just beyond this next bit of what looked like flat bare impartial desert and was in fact a little rise in the land, enough of a buffer from sand and storm to allow a small well of sweet water, with a little grass and low scrub, to live behind a protecting shoulder. As he looked out across his desert, almost calm again, or at least finding the beginnings of calm, the kelar suddenly produced a picture of Sir Charles' foolish white face anxiously saying, â€Å"My dear sir – hmm – Your Majesty† and explaining why he could not help him. The picture was thrust before his eyes, and he took his breath in sharply between his teeth. Having caught his attention, the single-minded kelar snatched Sir Charles away and presented him with the girl again. What about her? he shouted silently, but there was no answer. It was rare that the Gift ever made it easy for him by explaining what it wanted. Sometimes he never did find out, and was left to muddle through like any other mortal – with the added disadvantage of inscrutable messages banging inside his skull. His patience gave way; he leaned forward in the saddle, and the big stallion leaped into a gallop. The six riders, who knew their king's moods, and hadn't been very happy at their reception at the Outlanders' hands themselves, let him go. He swerved away from the line that would take him directly to the camp. The man on the golden dun, who had been riding on the king's right, soothed his mount with one hand. â€Å"Nay, we do not follow him this time.† The man at his left glanced across at him and nodded briefly. â€Å"May the Just and Glorious be with him.† The youngest of the riders snorted with laughter, although it was not pleasant laughter. â€Å"May the Just and Glorious be with all of us. Damn the Outlanders!† The man on the dun frowned and said, â€Å"Innath, watch your tongue.† â€Å"I am watching it, my friend,† replied Innath. â€Å"You may be glad you cannot hear what I am thinking.† The king had disappeared in the heat glaze rising from the sand by the time the little group topped the rise and saw the pale tents of their camp before them, and resigned themselves to telling those who awaited them what had occurred during the meeting with the Outlanders. Harry blinked and recognized the boy at her elbow. â€Å"Thank you,† she said absently, and he led the pony away, looking anxiously over his shoulder at the way the desert men had gone, and evidently grateful to be leaving himself. She shaded her eyes with her hand a moment, which only served to throw the fire of her headache into greater relief. She looked up at the men on the verandah and saw them moving uncertainly, as if they were waking up, still half under the influence of unpleasant dreams. She felt the same way. Her shoulder creaked when she dropped her arm again. At least it will be a little cooler inside, she thought, and made her way up the steps. Cassie and Beth, their mounts led away after Harry's, followed her. Luncheon was a quiet meal. All those who had played a part in the morning's performance were there. Rather, Harry thought, as if we can't quite bring ourselves to separate yet, not because we have any particular reason to cling to one another's company. As if we'd just been through †¦ something †¦ together, and are afraid of the dark. Her headache began to subside with the second glass of lemonade and she thought suddenly: I don't even remember what the man looks like. I stared at him the entire time, and I can't remember – except the height of him, and the scarlet sash, and those yellow eyes. The yellow eyes reminded her of her headache, and she focused her thoughts on the food on her plate, and her gaze on the glacial paleness of the lemonade pitcher. It was after the meal had been cleared away – and still no one made any move to go – that Jack Dedham cleared his throat in a businesslike manner and said: â€Å"We didn't know what to expect, but by the way we're all sitting around and avoiding one another's eyes – † Harry raised hers, and Jack smiled at her briefly – â€Å"we don't have any idea what to do with what we've got.† Sir Charles, still without looking up, said, as if speaking his thoughts aloud: â€Å"What was it, Jack, that you said to him – just at the end?† Harry still had her eyes on Dedham, and while his voice as he answered carried just the right inflection, his face did not match it: â€Å"It's an old catch-phrase of sorts, on the let-us-be-friends-and-not-part-in-anger-even-though-we-feel-like-it order. It dates from the days of the civil war, I think – before we arrived, anyway.† â€Å"It's in the Old Tongue,† said Sir Charles. â€Å"I didn't realize you knew it.† Again Dedham's eyes suggested something other than what he said: â€Å"I don't. As I said, it's a catch-phrase. A lot of ritual greetings are in the Old Tongue, although almost nobody knows what they mean any more.† Peterson said: â€Å"Good for you, Jack. My brain wasn't functioning at all after the morning we'd spent. Perhaps you just deflected him from writing off the Outlanders altogether.† Harry, watching, saw the same something in Peterson's face that she had wondered at in Dedham's. Sir Charles shrugged and the tension was broken. â€Å"I hope so. I will clutch at any straw.† He paused. â€Å"It did not go well at all.† The slow headshakes Dedham and Peterson gave this comment said much louder than words could how great an understatement this was. â€Å"He won't be back,† continued Sir Charles. There was the grim silence of agreement, and then Peterson added: â€Å"But I don't think he is going to run to the Northerners to make an alliance, either.† Sir Charles looked up at last. â€Å"You think not?† Peterson shook his head: a quick decided jerk. â€Å"No. He would not have listened to Jack at the end, then, if he had meant to go to our enemies.† Jack said, with what Harry recognized as well-controlled impatience, â€Å"The Hillfolk will never ally with the Northerners. They consider them inimical by blood, by heritage – by everything they believe in. They would be declaring themselves not of the Hills if they went to the North.† Sir Charles ran his hand through his white hair, sighed, and said: â€Å"You know these people better than I, and I will take your word for it, since I can do nothing else.† He paused. â€Å"I will have to write a report of this meeting, of course; and I do not at all know what I will say.† Beth and Cassie and Harry were all biting their tongues to keep from asking any questions that might call attention to their interested presence and cause the conversation to be adjourned till the men retired to some official inner sanctum where the fascinating subject could be pursued in private. Therefore they were both delighted and alarmed when Lady Amelia asked: â€Å"But, Charles, what happened?† Sir Charles seemed to focus his gaze with some difficulty on the apprehensive face of his wife; then his eyes moved over the table and the girls knew that they had been noticed again. They held their breaths. â€Å"Mmm,† said Sir Charles, and there was a silence while the tips of Beth's ears turned pink with not breathing. â€Å"It hurts nothing but our pride to tell you,† Dedham said at last. â€Å"He was here less than two hours; rode up out of nowhere, as far as we could tell – we thought we were keeping watch so we'd have some warning of his arrival.† The girls' eyes were riveted on Dedham's face, or they might have exchanged glances. â€Å"He strode up to the front door as if he were walking through his own courtyard; fortunately, we had seen them when they entered the gates in front here and were more or less collected to greet him; and your man, Charles, had the sense to throw open the door before we found out whether or not he would have walked right through it. â€Å"I suppose the first calamity was that we understood each other's languages so poorly. Corlath spoke no Homelander at all – although, frankly, I don't guarantee that that means he couldn't.† Peterson grunted. â€Å"You noticed it too, did you? One of the men he had with him did the translating, such as it was; and Peterson and I tried to talk Darian – â€Å" â€Å"We did talk Darian,† Peterson put in. â€Å"I know Darian almost as well as I know Homelander – as do you, Jack, you're just more modest about it – and I've managed to make myself understood to Darians from all sorts of odd corners of this oversized administration – including a few Free Hillfolk.† Harry thought: And the Hill-king stopped dead, as angry as he was, when Dedham addressed him in the Old Tongue? â€Å"In all events,† Dedham went on, â€Å"we didn't seem able to make ourselves understood too readily to Corlath.† â€Å"And his translator translated no faster than he had to, I thought,† Peterson put in. Dedham smiled a little. â€Å"Ah, your pride's been bent out of shape. Be fair.† Peterson answered his smile, but said obstinately, â€Å"I'm sure of it.† â€Å"You may be right.† Dedham paused. â€Å"It wouldn't surprise me; it gave them time to look at us a little without seeming to.† â€Å"A little!† Sir Charles broke out. â€Å"Man, they were here less than two hours! How can they – he – conclude anything about us in so little time? He gave us no chance.† The tension returned. Dedham said cautiously: â€Å"I daresay he thought he was giving us a chance.† â€Å"I am not happy with any man so hasty,† said Sir Charles sadly; and the pompous ridiculousness of his words was belied by his tired and worried face. His wife touched his hand where she sat on his right, and he turned to her and smiled. He looked around the table; both Peterson and Dedham avoided his gaze. He said, lightly, almost gaily, â€Å"It's simple enough. He wants arms, men, companies, regiments – help to close the mountain passes. He, it would appear, does not like the idea of the Northerners pouring through his country.† â€Å"Which is reasonable,† said Dedham carefully. â€Å"His country would be turned into a battlefield, between the Northerners and †¦ us. There aren't enough Hillfolk to engage the Northerners for any length of time. His country would be overrun, perhaps destroyed, in the process. Or at least annexed by the victor,† he added under his breath. â€Å"We couldn't possibly do as he asked,† Sir Charles said, lapsing back to speaking his thoughts aloud. â€Å"We aren't even sure what the Northerners mean toward us at present.† Peterson said shortly: â€Å"The Hillfolk's attitude toward the North being what it is, I feel certain that Corlath's spy system is a good one.† â€Å"We offered cooperation,† Sir Charles said. â€Å"Capitulation, you mean,† Peterson replied in his blunt way. â€Å"His.† Sir Charles frowned. â€Å"If he would agree to put himself and his people entirely under our administration – â€Å" â€Å"Now, Bob,† Dedham said. â€Å"That's what it amounts to,† Peterson said. â€Å"He should give up his country's freedom – that they've hung on to, despite us, all these years – â€Å" â€Å"It is not unusual that a smaller country should put itself under the protection of a larger, when the situation demands it,† Sir Charles said stiffly. Before Peterson had a chance to reply, Dedham put in hastily: â€Å"What it comes down to is that he is too proud to hear our terms, and we are – er – we cannot risk giving – lending – him troops on his terms.† â€Å"The Queen and Council would be most displeased with us if we precipitated an unnecessary war,† said Sir Charles in his best commissioner's voice, and Peterson grunted. â€Å"We know nothing about the man,† Sir Charles continued plaintively. â€Å"We know that he wants to keep the Northerners out of Daria,† Peterson muttered; but Dedham moved in his chair in a gesture Harry correctly translated as bestowing a swift kick on Peterson's ankle; and Peterson subsided. â€Å"And he would not stay to parley,† Dedham finished. â€Å"And here we are, feeling as if we'd all been hit in the head.† Corlath paced up and down the length of his tent as his Riders gathered. He paused at one end of the tent and stared at the close-woven horsehair. The wall moved, for the desert wind was never still. There were so few of the Hillfolk left; in spite of the small hidden tribes who had come out of their fastnesses to pledge to Damar's black-and-white banner after generations of isolation. Corlath had worked hard to reunite the Free that remained – but for what, when one thought of the thousands of Northerners, and eventually the thousands of Outlanders who would meet them? – for the Outlanders would learn soon enough about the Northerners' plans for southern conquest. Between them they would tear his country to shreds. His people would fight; he knew with a sad sore pride that they would hold on till the last of them was killed, if it came to that. At best they would be able to continue to live in the Hills: in small secret pockets of their Hills, hiding in caves and gathe ring food in the darkness, slipping away like mice in the shadows, avoiding those who held their land, claimed it and ruled it. The old Damar, before the civil wars, before the Outlanders, was only a wistful legend to his people now; how much less it would be when there were only a few handfuls of the Free living like beggars or robbers in their own Hills. But he could not submit them to the Outlanders' †¦ practical benevolence, he called it after a moment's struggle with himself. For his army to be commanded by Outlander generals †¦ The corners of his mouth turned up. There was some bitter humor in the idea of the pragmatic Outlanders caught in a storm of kelar from both their allies and their opponents. He sighed. Even if by some miracle the Outlanders had agreed to help him, they would have refused to accept the kelar protection necessary – they didn't believe kelar existed. It was a pity there was no non-fatal way to prove to them otherwise. He thought of the man who had spoken to him last, the grey-haired man. There had almost been a belief in him – belief in the ways of the Hills, that Corlath had read in his face; they might have been able to speak together. That man spoke the Hill tongue understandably at least – although he may not have known quite what he was offering in his few words of the Old Tongue. Poor Forloy: the only one of his Riders who knew even as much of the Outlander tongue as Corlath did. As an unwelcome envoy in a state far more powerful than his own, he had felt the need of even the few minutes a translator might buy him, to watch the faces of those he wished to convince. Why wasn't there some other way? For a moment the heavy cloth before him took on a tint of gold; the gold framed what might have been a face, and pale eyes looked at him – She's nothing to do with this. He turned away abruptly and found his Riders all seated, watching him, waiting. â€Å"You already know – it is no good.† They bowed their heads once in acknowledgment, but there was no surprise on their faces. â€Å"There never was much chance – † He broke off as one of his audience dropped his head a little farther than the seriousness of the occasion demanded, and added, â€Å"Very well, Faran, there wasn't any chance.† Faran looked up, and saw the dawn of a smile on his king's face, the nearest thing to a smile anyone had seen on the king's face for days past. â€Å"No chance,† Corlath repeated. â€Å"But I felt, um, obliged to try.† He looked up at the ceiling for a minute. â€Å"At least it's all over now,† he said. Now that any chance of outside assistance had been eliminated, it was time to turn to how best to guard their mountains alone. The Northerners had tried to break through the mountains before, for they had always been greedy and fond of war; but while they were cunning, they were also treacherous, and trusted nobody because they knew they themselves were not to be trusted. For many years this had been a safeguard to the Hillfolk, because the Northerners could not band together long enough or in great enough numbers to be a major threat to their neighbors. But in the last quarter-century a strong man had arisen from the ranks of the petty generals: a strong man with a little non-human blood in him, which granted him a ruthlessness beyond even the common grain of Northern malice; and from whatever source he drew his power, he was also a great magician, with skills enough to bring all the bands that prowled the Northlands, human and non-human alike, under his command. His name was Thurra. Corlath knew, dispassionately, that Thurra's empire would not last; his son, or at most his son's son, would fail, and the Northerners break up and return to their smaller, nastier internecine quarrels. Corlath's father, and then Corlath, had watched Thurra's rise through their spies, and Corlath knew or could guess something of the cost of the power he chose to wield, and so knew that Thurra would not himself live much longer than an ordinary man. Since the Hill-kings lived long, it might be within Corlath's own lifetime that, even if the Northerners won the coming war, he would be able to lead his people in a successful rebellion; but by then there might not be enough of the country left to rebel, or to live off of after the rebellion was finished. Not much more than five hundred years ago – in Aerin's day – the desert his tent was pitched on had been meadow and forest. The last level arable land his people had left to them was the plain before the great gap in the mo untains where the Northern army would come. Sir Charles might beg off now while the Northerners had not yet attacked any Outlander-held lands. But once they had cut through the Hillfolk they would certainly try to seize what more they could. The entire Darian continent might fall into the mad eager hands of Thurra and his mob, many of them less human than he; and then the Outlanders would know more than they wished of wizardry. And if the Outlanders won? Corlath did not know how many troops the Outlanders had to throw into the battle, once the battle was engaged; they would learn, terribly, of kelar at Thurra's hands. But even kelar was limited at last; and the Outlanders were stubborn, and, in their stubbornness, courageous; often they were stupid, oftener ineffectual, and they believed nothing they could not see with their eyes. But they did try hard, by their lights, and they were often kind. If the Outlanders won, they would send doctors and farmers and seeds and plows and bricklayers, and within a generation his people would be as faceless as the rest of the Outlander Darians. And the Outlanders were very able administrators, by sheer brute persistence. What they once got their hands on, they held. There would be no rebellion that Corlath would ever see. It was not pleasant to hope for a Northern victory. His Riders knew most of this, even if they did not see it with the dire clarity Corlath was forced to; and it provided a background to Corlath's orders now. King's Riders were not given to arguing with their king; but Corlath was an informal man, except occasionally when he was in the grip of his Gift and couldn't listen very well to anything else, and usually encouraged conversation. But this afternoon the Riders were a silent group, and Corlath, when he came to the end of what he had to say, simply stopped speaking. Corlath's surprise was no less than that of his men as he heard himself say: â€Å"One last thing. I'm going back to the Outlander town. The girl – the girl with the yellow hair. She comes with us.†